Blog

Winners named at inaugural ARcom Awards ceremony

Little Rock communications agency Ghidotti Communications won the Bob Sells Best of Show award at the inaugural ARcom Awards, a joint awards ceremony organized by the Arkansas chapter of the Public Relations Society of America, the Arkansas chapter of the International Association of Business Communicators and AdClub Little Rock, the central Arkansas chapter of the American Advertising Federation. The awards ceremony took place Thursday, Sept. 14, at the Arkansas Regional Innovation Hub in North Little Rock.

Ghidotti Communications - 2017 Bob Sells Best of Show - ARcom Awards

Ghidotti Communications

“I am so inspired by the outstanding work of this year’s finalists and winners,” said Sarah Kinser, APR, Arkansas PRSA chapter president. “PRSA is delighted to partner with IABC and Ad Club to recognize the best in local communications work.”

Sandra McGrew, president of AdClub Little Rock, agreed that the ARcom Awards were the beginning of a great partnership. “The Ad Club was excited to be part of a collective effort to elevate the marketing and communication industry through this event. We are looking forward to a continued partnership with IABC and PRSA in the future.”

Ghidotti Communications won the Bob Sells Best of Show for their work on McDonald’s Institutional Programs marketing communications plan. Before presenting the Best of Show award, Kinser invited the Sells family on stage and announced that the award would be named after public relations veteran Bob Sells, who died in June. Sells was the co-founder of PRSA’s Prism Awards. Dignity Memorial sponsored the Bob Sells Best of Show Award.

Accredited public relations professionals in markets from across the U.S. judged 95 public relations and communications entries from 17 organizations representing diverse industries. Top ARcom winners were Ghidotti Communications with 10 awards – including Best of Show – and Mangan Holcomb Partners with nine awards.

A complete list of winners follows:

Community Relations
Community relations programs are designed to improve relations with the community, to correct community misunderstandings or to better the community. Winners were named in both the business and nonprofit subcategories.

Business:
McDonald’s Leap Day Activation
Ghidotti Communications

Nonprofit:
Coloring for College
Mangan Holcomb Partners

Institutional Programs
Institutional programs are designed to build public understanding or a more defined public identity. Winners were named in both the business and nonprofit subcategories.

Business:
McDonald’s Institutional Programs Marketing Communications Plan
Ghidotti Communications

Nonprofit:
University of Arkansas – Pulaski Technical College Dig Deeper Campaign
Mangan Holcomb Partners

Internal Communications
Internal communications programs are designed to create or increase employee motivation or goodwill, improve morale, correct misconceptions, explain new policies or plans, or improve employee/management relations.

ARORA Directors and Leadership Team Soundbites
Arkansas Regional Organ Recovery Agency

Marketing Communications
Marketing communications programs are designed to publicize and promote products or services. Winners were named in both the business and nonprofit subcategories.

Business:
Acxiom’s AbiliTec Matchmaker Campaign
Ghidotti Communications

Nonprofit:
Perfect Fit Recruiting Campaign
Ouachita Baptist University

Public Affairs
Public affairs involve legislative, political or government activities at the local, state or federal level.

Pave It Forward
61 Celsius

Public Service
Public service programs promote societal good, in which the sponsoring organization’s principal motivation is altruistic or philanthropic.

Keep Arkansas Beautiful
Mangan Holcomb Partners

Public Relations on a Shoestring Budget
Any type of public relations program designed to be cost-efficient is eligible for this category. Winners were named in both the business and nonprofit subcategories.

Business:
Dave & Buster's Grand Opening
Mangan Holcomb Partners

Nonprofit:
Arkansas Premier of “Loving”
Spencer Andrews, Amber Brewer

Special Events and Observances
Open houses, anniversaries, plant tours, natural observances or local celebrations are eligible for this category. Winners were named in both the business and nonprofit subcategories.

Business:
Arkansas Urology 2016 Kickoff to Men’s Health Big Screen Event
Mangan Holcomb Partners

Nonprofit:
ASPB Arkansas Soybean Month
The Communications Group

Other Public Relations
This category includes programs not specially covered in other categories.

2016 Thanksgiving Offering
Arkansas Baptist Children’s Homes and Family Ministries

Brochures
The brochures category encompasses single, printed pieces for products, information or services.

Kernodle & Katon Sales Kit
Ghidotti Communications

Creative Tactics
Creative tactics include unconventional, creative approaches used a part of a public relations program.

Acxiom's AbiliTec 2.0
Ghidotti Communications

Direct Mail
The direct mail category includes single, printed pieces for products, information or services designed to solicit a specific, immediate response. Winners were named in both the business and nonprofit subcategories.

Business:
AEDC Direct Mail
Mangan Holcomb Partners

Nonprofit:
DAH Heritage Month Mailer
Mangan Holcomb Partners

Feature/News Writing
This category encompasses a single tabloid, magazine, newspaper or newsletter article, or news release to be considered for overall viewing excellence in conjunction with the messages to be communicated.

Historical Gems: Captain Jim Dick Miller
North Little Rock Convention & Visitors Bureau

Media Relations
Tactics, programs and events in this category are driven entirely by media relations.

Toyota Forklifts Media Relations
The Communications Group

Multi-Media
Video, film, slideshows, etc. prepared for any purpose are eligible for the multi-media category.

#YOUare! 2016 Thanksgiving Offering Video
ABCHomes, Creative Media Services

Periodicals
Entries include a series (two or more) of a periodical, such as tabloids, newsletters or quarterly reports. Winners were named in the print and electronic subcategories.

Print:
The Ouachita Circle
Ouachita Baptist University

Electronic:
The Arkansas 100
Ghidotti Communications

Public Service Announcements
Nonpaid advertising time or space purely in the interest of the public could be submitted in one of five categories: television, radio, print, outdoor or online.

Online:
McDonald's – RMHC Day of Change
Ghidotti Communications

Print:
Arkansas Agriculture Department Homegrown By Heroes
Mangan Holcomb Partners

Advertising Support
Paid advertising that is part of, and supports, an overall public relations program could be submitted in one of five categories: television, radio, print, outdoor or online.

Television:
Dig Deeper TV
Mangan Holcomb Partners

Radio:
Regional Recycling’s 2016 E-Waste Campaign
Ghidotti Communications

Print:
Regional Recycling’s 2016 E-Waste Campaign
Ghidotti Communications

Outdoor:
Regional Recycling’s 2016 E-Waste Campaign
Ghidotti Communications

Online:
Better Beginnings Digital Shorts
The Communications Group

Social Media
This category includes social media as part of a public relations strategy.

Experience Ouachita in 360°
Ouachita Baptist University

Websites
This category includes the use of a website as part of a public relations program.

AFMC Website
Arkansas Foundation for Medical Care

Other Printed Pieces
Fliers, invitations, calendars, posters or other promotional pieces are grouped in this category.

Off Campus: A Guide to The City of Colleges
Conway Area Chamber of Commerce

Sponsors for the 2017 ARcom Awards were Dignity Memorial, Communications Group, Democrat Printing & Lithographing Co., Mangan Holcomb Partners, Ghidotti Communications, Kara Darling Creative, and Allegra. Lisa Fischer of B98.5 and Roby Brock of Talk Business were the emcees.

The Arkansas Chapter of PRSA is dedicated to developing and enriching the professional lives of Arkansas’ public relations practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and networking throughout the year. For more information, visit www.arkprsa.org.

IABC links communicators in a global network that supports the highest professional standards of quality and innovation in organizational communication. The Arkansas chapter, which has approximately 60 members throughout the state, has been in existence since 1970. IABC provides products, services, activities and networking opportunities to help people and organizations achieve excellence in public relations, employee communications, marketing communications, public affairs, multi-media and other forms of communication.

For over 100 years, AdClub Little Rock has been serving the advertising profession of Central Arkansas by providing opportunities for professional development, networking, legislative influence and industry promotion. Through hosting monthly meetings featuring industry-related speakers to providing scholarships to qualified Arkansas students, AdClub Little Rock is dedicated to providing the highest quality of services to its members and to being a positive force in education and public service in Central Arkansas.

Photos

ARcom Committee Members, from left: Stella Prather, APR, chairwoman; Kristen Vandaveer Nicholson, APR; Nikki Heck, APR; Becca Green, APR; Sarah Kinser, APR; Jeff LeMaster; and Anna K. Hubbard.

ARcom Committee Members, from left: Stella Prather, APR, chairwoman; Kristen Vandaveer Nicholson, APR; Nikki Heck, APR; Becca Green, APR; Sarah Kinser, APR; Jeff LeMaster; and Anna K. Hubbard.

We appreciate David Lewis, APR, for photographing the ARcom Awards! View and share photos on David's website.

David has captured photos for Arkansas PRSA for many years. He is available for photo shoots, special events and other photography needs for your business or clients. A note from our esteemed photographer:

"Fellow professional communicators, it was a pleasure working with you at the ARcom Awards. Feel free to capture and use as you please a high-res digital copy of any photos you like by clicking on the download icon to the lower right of the selected photo." — David Lewis at dlewiscreative.com

 

Return to list

0 Comments