Prism Awards

The Arkansas Chapter of the Public Relations Society of America recognizes exceptional public relations programs and the skills of the state’s practitioners, companies and organizations at the annual Prism Awards. The competition is open to members and nonmembers of this chapter. This year ALL entries will be submitted and judged online.

THE SUBMISSION DEADLINE is midnight Friday, June 10, 2016. Early bird entries are due by midnight Friday, June 3. Late entries will be accepted no later than Friday, June 17 at midnight.
Click here for the 2016 PRISM awards call for entries.

EARLY BIRD ENTRY FEE* (June 3 by midnight)

(Member $35 per entry; Non-member $50 per entry)

REGULAR ENTRY FEE (June 10 by midnight)

(Member $50 per entry; Non-member $75 per entry)

LATE ENTRY FEE** (June 17 by midnight)

(Member $75 per entry; Non-member $75 per entry)

Prisms will be presented at a ceremony Thursday, Sept. 15 at the Historic Arkansas Museum. Look for detailed information about this special event soon!

2016 Prism Award Committee

Stella Prather, APR, Chairwoman

2015 Prism Award Winners

Little Rock communications agency Eric Rob & Isaac won the Best of Show Award presented by the Arkansas chapter of the Public Relations Society of America (PRSA) during the chapter’s annual Prism Awards Thursday, Sept. 24, at Heifer International. Click here to view photos.
 
“What better way to highlight more than 50 years of a professional public relations association in our community than with the 30th annual Prisms Awards, where the best communications work among our state’s industries is showcased and celebrated,” said Brandi Hinkle, MBA, APR, chapter president. “We are so fortunate to have such talented professionals behind some of Arkansas’s top communications campaigns.
 
Eric Rob & Isaac won Best of Show for the 2014 University of Central Arkansas “Bear Your Stripes” campaign.
 
Public relations campaigns and tactics for retailers, government agencies and nonprofits were recognized in 32 categories, ranging from Community Relations and Public Affairs to Multi-Media and Websites. Public relations professionals from the Public Relations Association of Mississippi judged the entries.
 
Top Prism winners were Mangan Holcomb Partners/Team SI with 14 awards and Eric Rob & Isaac with 11.
 
A complete list of winners and finalists follows:
 
 
BEST OF SHOW
UCA Bear Your Stripes Campaign
Eric Rob & Isaac
 
SINGLE-ELEMENT CATEGORIES
 
Brochures – Single printed piece for products, information or services
 
Winner
CHI St. Vincent Brochure
Mangan Holcomb Partners
 
Creative Tactics –Unconventional, creative tactics or approaches used as part of a publicrelations program
 
Winner
Baldor Publisher’s Tour
The Communications Group
 
Finalist
Verizon: Don’t Let DV Coast
Mangan Holcomb Partners
 
Direct Mail – Single printed piece for products, information or services designed tosolicit a specific, immediate response
 
Business
Winner
I.O. Metro Catalog
Eric Rob & Isaac
 
Feature/News Writing – Single tabloid, magazine, newspaper or newsletter article, or news release to be considered for overall viewing excellence in conjunction with the messages to be communicated
 
Winner
Arkansas Hospital Association Commentary
Mangan Holcomb Partners
 
Finalists
PRSA ComPRehension Blog Post
Ghidotti Communications
 
Arkansas Heritage Month
Mangan Holcomb Partners
 
Media Relations –Tactics, programs and events driven entirely by media relations
 
Winner
Amazeum Groundbreaking
Eric Rob & Isaac
 
Finalist
Arkansas Tech: Dr. Bowen
Sells Agency
 
Multimedia –Video, film, DVD, CD-ROM, PowerPoint presentation, etc., prepared forany purpose
 
Winner
Arkansas Soybean Promotion Board: Career Snapshot
The Communications Group
 
Finalist
A Decade of Progress Timeline Video
Little Rock Convention & Visitors Bureau
 
Periodicals –A series of a periodical, such as tabloids, newslettersor quarterly reports
 
Printed Version
 
Winner
Arkansas Times’ Women Entrepreneurs 2014
Flywrite Communications, Inc.
 
Finalist
Methodist Family Health “Sentinel”
Eric Rob & Isaac
 
Electronic
 
Winner
Arkansas Soybean Promotion Board “Bean Brief”
The Communications Group
 
Special Advertising Support –Television, radio or print paid advertising that is part of, and supports, anoverall public relations program
 
Television
 
Winner
Fox Ridge “Memories”
Eric Rob & Isaac
 
Finalist
Arkansas Scholarship Lottery 5th Anniversary
Mangan Holcomb Partners
 
Radio
 
Winner
Arkansas Scholarship Lottery 5th Anniversary
Mangan Holcomb Partners
 
Print
 
Winner
CHI St. Vincent “Imagine Better Health”
Mangan Holcomb Partners
 
Outdoor
 
Winner
Arkansas Scholarship Lottery 5th Anniversary
Mangan Holcomb Partners
 
Online
 
Winner
UTeach Arkansas 2014
Eric Rob & Isaacs
 
Finalist
Keep Arkansas Beautiful Home Spots
Mangan Holcomb Partners/Team SI
 
Social Media –Social media as part of a public relations program
 
Winner
Keep Arkansas Beautiful
Mangan Holcomb Partners/Team SI
 
Finalist
First Security Bank “25,000 Likes” Video
Eric Rob & Isaac
 
Websites –Use of a website as part of a public relations program
 
Winner
The Communications Group Website
The Communications Group
 
Finalist
First Security Bank’s OnlyinArk.com
Eric Rob & Isaac
 
Other Printed Pieces –Fliers, invitations, posters, calendars or other promotional pieces
 
Winner
Eric Rob & Isaac 10th Anniversary Invitation
Eric Rob & Isaac
 
Finalist
Keep Arkansas Beautiful Commemorative Booklet
Mangan Holcomb Partners
 
MULTI-ELEMENT CATEGORIES
 
Community Relations – Programs designed to improve relations with the community, to correct community misunderstandings or to better the community
 
Business
Winner
First Security Bank OnlyinArk.com Campaign
Eric Rob & Isaac
 
Business
Finalist
Verizon: Giving Tuesday
Mangan Holcomb Partners
 
Nonprofit Organization
Winner
Arkansas Nonprofit Alliance
Mangan Holcomb Partners
 
Institutional Programs – Programs designed to build public understanding or a more defined public identity
 
Nonprofit
Winner
UTeach Arkansas 2014
Eric Rob & Isaac
 
Finalist
CHI St. Vincent “Imagine Better Health”
Mangan Holcomb Partners
 
Marketing Communications –Programs designed to publicize and promote products or services
 
Nonprofit Organization
Winner
Amazeum Membership Campaign
Eric Rob & Isaac
 
Finalist
Arkansas Hospital Association
Mangan Holcomb Partners
 
Business
Winner
Arkansas Scholarship Lottery 5th Anniversary
Mangan Holcomb Partners
 
Finalist
UALR The Fountain Fall Recruitment
Team SI
 
Multicultural Public Relations –Any type of program (e.g., institutional, marketing, community relations) specifically targeted to a cultural group
 
Winner
Verizon: National Civil Rights Museum Black History Month Grant
Mangan Holcomb Partners
 
Public Affairs – For legislative or political activities, local, state or federal government activities.
 
Winner
Our Community, Our Dollars: The Saline County Wet/Dry Issue
Ghidotti Communications
 
Public Service –Programs that promote societal good, in which the sponsoring
organization’s principal motivation is altruistic or philanthropic
 
Winner
Verizon: Disaster Response
Mangan Holcomb Partners
 
Finalist
Verizon: Don’t Let DV Coast
Mangan Holcomb Partners
 
Public Relations on a Shoestring Budget –Any type of program designed to be cost-efficient
 
Business
Winner
Re-Bath of the Southeast’s Miracle Makeover
Mangan Holcomb Partners/Team SI
 
Nonprofit Organization
Winner
UCA “Bear Your Stripes”
Eric Rob & Isaac
 
Special Events and Observances –Open houses, anniversaries, plant tours, natural observances orlocal celebrations
 
Business
Winner
Arkansas Urology’s Kickoff to Men’s Health
Mangan Holcomb Partners
 
Finalist
Bob Tomes Ford
Team SI
 
Nonprofit Organization
Winner
Amazeum Groundbreaking
Eric Rob & Isaac
 
Nonprofit Organization
Finalist
Clinton 10: Celebrating Little Rock’s Decade of Progress
Little Rock Convention and Visitor’s Bureau
 
Other Public Relations –Programs not specifically covered above
 
Winner
Yarnell’s 2014 Sweetest Play of the Week
Eric Rob & Isaac
 
Finalist
Arvest Bank Consumer Sentiment
Sells Agency
 
Sponsors for the 2015 Prism Awards included Allegra Print and Imaging, The Communications Group, presenting sponsors; Arkansas Broadcasters Association, Arkansas Press Association, gold sponsors; CustomXM, silver sponsors; and Lawson & Company Graphics and Printing, bronze sponsor.
 
The Arkansas Chapter of PRSA is dedicated to developing and enriching the professional lives of Arkansas’ public relations practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and networking throughout the year. For more information, visit www.arkprsa.org.