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Heather Haywood, APR competes Reputation Management Program
Arkansas PRSA board member Heather Haywood, APR, recently completed PRSA’s new Reputation Management Certificate Program. PRSA developed this program to equip management-level communicators with advanced perspective, best practices and resources to meet the changing expectations of senior management for Reputation Leadership. The program included eight presentation modules and reading assignments. Upon successfully completing a test at the end of the series, participants were awarded a certificate of completion.
Haywood, the only PR professional from Arkansas to participate in the Reputation Management Certificate Program, said it was a valued investment in her professional development.
“With the rapidly changing environment of communications, public relations practitioners are now being viewed as the reputation experts inside their organizations,” Haywood said. “As reputation management expands into business strategies, I wanted to learn key skills that would help me become a more effective reputation leader in my role at Mitchell, Williams, Selig, Gates & Woodyard, P.L.L.C.”
The course was led by nationally recognized experts who presented information, data and case studies about each of their companies’ reputation journeys. Completing the course earned Haywood eight credits toward the maintenance of her APR.
“After completing the program, I am now more confident in my knowledge, skills and abilities and believe I am better equipped to be a reputation champion for the firm.”
Connect with a Mentor
Interested in finding a PR mentor? Robin Mizell, APR, is leading our chapter’s efforts to connect emerging leaders with experienced pros in our chapter. If you’d like help getting connected with a potential mentor, contact Robin at firstname.lastname@example.org. Visit our website to learn more about the mentor program.
Maximize Your Network: Join a PRSA Committee
Looking to make new connections, get more involved in PRSA and help advance our field? Sign up to participate on a PRSA committee. We can use your help with Programming, Hospitality, Prism Awards, PRSSA student/chapter outreach, Membership, Communications and APR process/programs. Email Sarah Kinser at email@example.com to learn more.
Have you explored MyPRSA? MyPRSA is PRSA’s members-only, secure, private community that empowers PRSA members to create meaningful communication and share resources. In addition to this versatile community and resource library, you will have access to all of your membership account information. Be sure to take advantage of this valuable member benefit.