June 2018  

2018 Call for Prism Entries

Shine the spotlight on your best work at the 2018 PRISM Awards!

 To be presented at the ARcom Arkansas Marketing and Communications Event, hosted by the Arkansas chapter of PRSA in partnership with IABC Arkansas

The Arkansas Chapter of the Public Relations Society of America and the IABC Arkansas chapter recognize exceptional public relations programs and the skills of the state’s practitioners, companies and organizations at the annual Prism Awards. The program also encourages improved public relations, professionalism, performance and techniques. The competition is open to members and nonmembers of both the Arkansas Chapter of PRSA and IABC.

A majority of the program or activity should have taken place between January 2017 and June 2018.

Submit Prism Entries Online at


Early Bird Entry Fee (June 8 before midnight) (Member $35 per entry; Non-member $50 per entry)

Regular Entry Fee (June 15 before midnight) (Member $50 per entry; Non-member $75 per entry)

Late Entry Fee (June 22 before midnight) (Member $75 per entry; Non-member $75 per entry)

New this year, the ARcom committee has revised and added several categories to help keep the awards program current with today's marketing and communications practices.Download the call for entries here

For more information, contact Stella Prather, PRISM Committee Chair at or call 501-376-4791, ext. 5168 or 501-529-5968.

Prisms will be presented at a the ARcom Arkansas Marketing and Communications event Thursday, Sept. 13, 2018.

Location: TBA


Back to top

Nominations for 2019 Board of Directors

Now through July 1, Nominate a PRSA Arkansas Member to Serve on our Board of Directors

The Arkansas Chapter of PRSA seeks nominations for the 2019 board of directors. Any member wishing to be considered for nomination to the board should submit an email to the nominating committee chair, Sarah Kinser, APR (, requesting consideration for nomination. Members may also nominate other members with a letter or an email of support. Additional information may be requested by the nominating committee as its work proceeds. Nominations are due by July 1, 2018.

This is a terrific opportunity to serve in a chapter leadership position, learn about working on a nonprofit board, and become well acquainted with chapter and national PRSA policies. There are monthly board meetings on the first Thursday morning of the month, and the Board usually participates in a retreat prior to beginning service in December or January each year.

Available positions include:

  • President-Elect: The president-elect is responsible for coordinating and scheduling monthly chapter programming and speakers. This position is a one-year term, and the candidate must be an APR.
  • Vice-President: The vice president is in charge of all communications for the chapter, including assisting the webmaster with the website, monthly newsletter and social media channels, in addition to any public relations efforts for the chapter. This position is a one-year term.
  • Secretary: The secretary keeps all records of all meetings of the chapter and of the board and issues notices of all board meetings. This position is a one-year term.
  • Treasurer: The treasurer is responsible for the safekeeping and record-keeping of all moneys of the chapter, collecting dues, disbursing chapter funds and reporting on the chapter's financial condition at each meeting of the board of directors. This position is a one-year term.
  • Director-At-Large (Prism/ARcom): The director-at-large is in charge of overseeing and coordinating our annual Prism awards, which are presented at the ARcom Marketing and Communications event. This position is a three-year term.


Contact Sarah Kinser, APR ( or 501-317-8090), for more information.

Back to top

Upcoming Chapter Meeting

Ethics: Speak Up and Keep Your Job

Friday, June 15
11:30 a.m. - 1 p.m.
The Little Rock Club

Register for this Arkansas PRSA meeting

Amy Oliver Barnes, APR
Associate Professor, University of Arkansas at Little Rock

Although PRSA observes Ethics Month in September, the time is always right to get a refresher on the ethical practice of public relations. Arkansas PRSA’s own Amy Oliver Barnes, APR, will present a talk on ethics based on her book, Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job. In the book, Barnes and her co-author and research partner Marlene Neill of Baylor University rank and describe the various strategies senior public relations executives have used to “speak truth to power” without being too confrontational. Barnes will highlight these strategies during her presentation, along with lessons on how to gain influence and what mistakes to avoid when navigating internal politics.

About Amy Oliver Barnes, APR

After more than 20 years as a broadcast journalist, Amy Oliver Barnes moved to the public relations profession first as public relations director at Arkansas Children’s Hospital, then as executive director of communications at the University of Arkansas at Little Rock. She received her master’s in journalism from UALR in 1998 and joined the faculty in the UALR School of Mass Communication in 2006. Along with her extensive broadcast background, Barnes is an accredited public relations professional who has served on the executive board of the Arkansas Chapter of the Public Relations Society of America for more than seven years. She became chapter president in 2003 and later served as chair for the Southwest District of PRSA, representing more than 2000 members in six states. Barnes was a member of the PRSA National Nominating Committee, a national assembly delegate for six sessions, and chaired the PRSA National Research Task Force.

Barnes and research partner Marlene Neill of Baylor recently conducted a study with members of the PRSA College of Fellows, the Arthur Page Society and the Southern Public Relations Federation that led to the publication of a new book titled Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep your Job. The same study led to an article in the Journal of Media Ethicsand a presentation at the international PRSA conference and the annual national conference of the Association for Education in Journalism and Mass Communication (AEJMC). The AEJMC presentation won the top award for professional relevance.

Some of Barnes proudest moments, however, have come with three adorable grandkids – Taylor and Lauren Loeb and Carson Barnes – and all the students she’s seen walk across the stage to receive their diplomas.


$0.00 Member Ticket

$25.00 Non-Member Ticket

$15.00 PRSSA Ticket (must present current student ID at check-in)


Fast Forward: July Chapter Meeting 

#Ad: What Regulators are Saying About Influencers and Sponsorships

Amanda Denton, a technology and intellectual property attorney with PPGMR Law, will shed light on the cases for and against explicit sponsorship disclosures in social media.

Back to top

Member News

May New Members

We are delighted to welcome new members to our chapter.  Please join us and welcome:

  • Allyson Pittman Gattin, Account Executive, Ghidotti Communications
  • Rachel Goldberg
  • Britney Young, Marketing and Merchandising, The Gap


RSVP Now for the Summer Social Membership Mixer

Join us for the Summer Social Membership Mixer hosted by the PRSA Past Presidents Council. The event will be held on Thursday, June 14 at The Art Group Gallery from 5:30 -7:30 p.m.  The evening will feature beverages, nibbles, art and great conversation.  The Art Group Gallery is located in the Pleasant Ridge Town Center at 11525 Cantrell Road.  Check your email for your Eventbrite invitation to RSVP or contact Brenda Scisson at or 501-551-2641.

Connect with a Mentor

Interested in finding a PR mentor? Nikki Heck, APR, is leading our chapter’s efforts to connect emerging leaders with experienced pros in our chapter. If you’d like help getting connected with a potential mentor, contact Nikki at Visit our website to learn more about the mentor program.

Maximize Your Network: Join a PRSA Committee

Looking to make new connections, get more involved in PRSA and help advance our field? Sign up to participate on a PRSA committee. We can use your help with Programming, Hospitality, Prism Awards, PRSSA student/chapter outreach, Membership, Communications and APR process/programs. Email Sarah Kinser, APR, at to learn more.

Our chapter is also forming a committee to explore programming for PRSA Diversity Month in August. If you're interested in being a part of this committee, email Pam Jones at

Are you a new PRSA professional Looking for a chance to get plugged in? NewPros is a committee formed by PRSA members who have been practicing public relations for less than six years. This peer group will meet monthly to talk about PR topics and trends as well as brainstorm ways to connect with other NewPros outside of the chapter. For more information, contact Lea Whitlock at or 870-692-0524.

Back to top

PRSA National


Have you explored MyPRSA? MyPRSA is PRSA’s members-only, secure, private community that empowers PRSA members to create meaningful communication and share resources. In addition to this versatile community and resource library, you will have access to all of your membership account information. Be sure to take advantage of this valuable member benefit.

Why Arkansas PRSA?

We know the more involved you are in your profession and community, the more likely you are to be engaged in the workplace. The Arkansas Chapter of PRSA provides our members with knowledge, training and the opportunity for professional growth and connections.  Why should you be connected with our Chapter?  Here are four great reasons:  

·       Be with Your People – By attending our Chapter events, you get out of the office and are able to mingle with people who share your passion for PR and communications.

·       Networking – Our Chapter members are able to connect with other members and industry experts in a variety of ways, such as in-person meetings and by building one-on-one relationships.

·       You Are Not Alone – If you are an independent practitioner or work in a small communications/PR department you might not have many people around to bounce ideas off of. However you are not alone, we have many members that know what you’re going through and are more than happy to give you advice and feedback.

·       Career Connections  No one knows more about what is happening in the PR/communications industry with regards to career opportunities, job openings and potential future connections to advance your career than the members of our Chapter.

Come join us on March 16 and be with your people – network, make connections, learn.  And, dilly, dilly – you will be glad you did.  #PRSAThinkLocal

Back to top