March 2019 Chapter Meeting
March 15, 2019
11:45 a.m. – 1 p.m.

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BIO:

Kevin Volz is the Strategy & Analytics manager for content marketing and public relations projects at MediaSource, an agency in Columbus, Ohio. He ensures that initiatives stay on track to meet goals and develops the best content to meet PR objectives. He has a unique understanding of content creation, industry social trends, and measurement that provides strategic insights to all projects. Kevin has a degree in strategic communication from The Ohio State University.

ABSTRACT:

For PR professionals, the world of media measurement and ROI can be intimidating. But it’s a necessary skill in a world where PR budgets are being cut in favor of marketing’s more “tangible” results. Anyone can put themselves on the right path, so long as they develop smart, strategic stories and remember their GOALS:

Get in front of leadership and talk to them from step one about the

Outcomes they are hoping to accomplish.

Analyze results on a daily basis and use that analysis to

Learn quickly what is working or not to adjust strategy accordingly.

Success is then inevitable.

You’ll learn how to tell strategic stories, establish modern PR goals and the tools to measure those goals. Results reporting will turn from clipping books to storytelling – and you’ll look like a hero.

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