Natalie Ghidotti, APR is CEO of Ghidotti, a public relations and content marketing firm based in Little Rock, Ark. Natalie founded the firm in 2007 and has since grown to provide content strategy to a wide range of clients, including some of the region’s best-known brands. The firm serves clients that span all industries, including retail, QSR, health care, technology/marketing startups, manufacturing, professional services and more. Natalie is active in the national PR industry, currently serving on the Executive Committee PRSA Counselors Academy and previously as a three-member leadership team overseeing PRSA’s Section Council and as a speaker for several PRSA International Conferences. Before joining the marketing/PR industry, Natalie spent 11 years in journalism, including serving in editor positions in Fort Worth, Texas, and Little Rock, Ark. In her public relations career, Natalie has garnered a PRSA Silver Anvil Award, top Prism Awards from PRSA Arkansas and Bronze Quill Awards from the International Association of Business Communicators. Last year, she was honored with the PRSA Arkansas Chapter’s Crystal Award, recognizing practitioners who have changed the face of the industry.