Positioning Your Firm Through Curated Content Strategies
Content marketing is the new king when it comes to creating customer engagement and loyalty. With the explosion of social media and mobile apps, reaching B-to-B clients where they are with valuable and engaging information is imperative. And for entities with limited marketing dollars, content marketing can be a much more cost-effective way to reach audiences with more targeted efforts. We believe there is a formula to create a curated content strategy that actually drives consumer action. The key is integrating ALL efforts that involve content: that means looking at your overall content marketing strategy as thought leadership to get the most out of each piece of content and creating strategies to integrate earned, paid and owned media to drive content marketing efforts that move potential clients to action. In this program, you will learn how a growing regional law firm used an integrated approach of PR and content marketing strategies to better position its attorneys as thought leaders, gain market share, elevate its reputation and generate new client leads.