Arkansas PRSA Honors Best of the Best in Industry at Annual ARCom Awards 

 

Arkansas PRSA Honors Best of the Best in Industry at Annual ARCom Awards 

LITTLE ROCK, Ark. (Sept. 24, 2021) – The Arkansas Chapter of the Public Relations Society of America (PRSA) announced 38 PRISM awards at its virtual 2021 ARCom Arkansas Marketing and Communications Event last night, recognizing exceptional public relations programs and skills of the state’s practitioners, companies and organizations.  

“I am honored to be a part of this organization and to be surrounded by the many talented individuals in our field,” said Nikki Heck, Arkansas PRSA president. “It has been a challenging year but we have all stepped up and found new and innovative ways to communicate with and promote our clients and industries. The amazing work you see here is the result of many hours of work by these individuals.”

The chapter awarded MHP/Team SI the 2021 Bob Sells Best of Show Award for its “Bernhard P3 Campaign.” This award is given to the multi-element campaign that received the highest score from the judges.  

Nearly 100 entries were received for the ARCom event this year, in 37 categories, including subcategories, ranging from Community Relations and Public Affairs to Multi-Media and Websites. Public relations professionals from the Public Relations Society of America’s Hoosier Chapter in Indiana judged the entries. The event was co-emceed by Master of Ceremonies Brandon Morris, a communication advisor at Midcontinent Independent System Operator and ARCom Awards Chairwoman Mary Claire Hill, public relations manager at MHP/Team SI.  

 

The winners are as follows: 

 

Community Relations – Business

Winner: Ghidotti Communications – McDonald’s RMHC “Sleeves for Support”

Finalist: The BridgeWay – Therapeutic Thursdays

 

 

Community Relations – Nonprofit

Winner: 2020-21 Annual Clean Ups Campaign

 

Institutional Programs – Business  

Winner: MHP/Team SI  – Bernhard P3 Campaign

 

Institutional Programs – Nonprofit 

Winner: Ghidotti Communications  -Arkansas Prostate Cancer Foundation, Prostate Cancer Awareness Month

Finalist: MHP/Team SI – Otto the Otter’s Youth Education Program

 

Internal Communications 

Winner: MISO- Executive Engagement Campaign

Finalist: The BridgeWay – The Beehive  

 

Content Marketing – Associations/Nonprofit/Government 

Winner: Ghidotti Communications – CHI St. Vincent’s ‘Heart of the Home’ Campaign

 

Content Marketing – Business 

Winner: MHP/Team SI – ‘Ask the Experts’

Finalist: MHP/Team SI – Bernhard P3 Campaign

 

Marketing Communications – Business 

Winner: MHP/Team SI – LDT Launch

Finalist: MHP/Team SI – Kinetic Business SD-WAN

 

Marketing Communications – Nonprofit 

Winner: MHP/Team SI – Otto the Otter’s Youth Education Program

Finalist: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign

 

Multicultural PR Category 

Winner: MHP/Team SI – Arkansas Urology Kickoff to Men’s Health 

Finalist: MHP/Team SI – David Montague Book Launch

 

Public Service 

Winner: Ghidotti Communications – CHI St. Vincent’s Addiction Recovery Program

Winner: MHP/Team SI – No Shave November Beard Bracket Challenge

 

PR on a Shoestring Budget – Business  

Winner: MHP/Team SI – ‘Ask the Experts’ Campaign

Finalist: MHP/Team SI – National Moonshine Day

 

PR on a Shoestring Budget – Nonprofit 

Winner: Ghidotti Communications – Catholic High School for Boys Giving Tuesday

Finalist: MHP/Team SI – Diamond Chef On Demand

 

Special Events More Than 7 Days – Business 

Winner: MHP/Team SI – Thank a Hero Campaign

 

Special Events Less Than 7 Days – Business 

Winner: MHP/Team SI – Le Bonheur Pumpkin Run 

Finalist: Garver Summit LIVE

 

Special Events Less Than 7 Days – Nonprofit 

Winner: Ghidotti Communications – Catholic High School for Boys 2021 Giving Tuesday

 

Special Events More Than 7 Days – Nonprofit 

Winner: Ghidotti Communications – Arkansas Prostate Cancer Awareness Month

Finalist: MHP/Team SI – #FirstGen Trojan

Finalist: MHP/Team SI – No Shave November

 

Reputation/Brand Management – Nonprofit  

Winner: MHP/Team SI – Arkansas Health Care Association Facility Reputation Management

 

Reputation/Brand Management – Business

Winner: Ghidotti Communications  – McDonalds ‘Opportunity Starts Here’ Hiring/Retention Campaign

 

Other Public Relations

Winner: MHP/Team SI – Dr. Rankin Book Launch

Finalist: MHP/Team SI – LDT Influencer Outreach

 

Creative Tactics  

Winner: Ghidotti Communications – McDonalds CrispyJuicyTender Showdown March Madness Bracket

Finalist: MHP/Team SI – #LocallyLexington Outdoor Mural

 

Direct Mail – Nonprofit 

Winner: MHP/Team SI – Arkansas Food Hall of Fame Direct Mail 

 

Feature/News Writing 

Winner: Communication Group: Arkansas Soybean Promotion Board’s article in Arkansas Cattle Business

 

Media Relations 

Winner: Communications Group – Ritter Communications Media Relations Strategy

Finalist: MHP/Team SI – Arkansas Heritage: Artifact Friday Series

 

Multimedia – More Than One Minute 

Winner: Communications Group – Darby’s Warrior Support Documentary

Finalist: Ghidotti Communications – McDonalds ‘Opportunity Starts Here’ Hiring/Retention Campaign

 

Electronic Periodicals 

Winner: Communications Group – Arkansas Better Beginnings The Buzz ENewsletter

Finalist: Ghidotti Communications – Ghidotti Legal Marketing

 

Podcast/Vodcast 

Winner: Ghidotti Communications – The Ghidotti Podcast 

Finalist: MHP/Team SI – Connecting Business

 

Public Service Announcement – TV 

Winner: MHP/Team SI – Do Your Part. Get Involved PSA

 

Public Service Announcement – Radio  

Winner: MHP/Team SI – Do Your Part. Get Involved. Radio PSA 

Finalist: MHP/Team SI – Thank a Hero

 

Advertising Support – TV 

Winner: MHP/Team SI – Light it Up CTV and Fiber Magic

 

Advertising Support – Radio 

Winner: MHP/Team SI – Light it Up Radio: The Future is Bright

 

Advertising Support – Print 

Winner: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign

 

Advertising Support – Outdoor 

Winner: MHP/Team SI – Do your part: Don’t Litter. Bus Wraps

 

Advertising Support – Online

Winner: Ghidotti Communications – Catholic High School for Boys ‘Always a Rocket’ Campaign

Finalist: MHP/Team SI – March Madness Vasectomy Ads

 

Social Media 

Winner: Ghidotti Communications – Home Builders Association of Greater Little Rock

Finalist: MHP/Team SI – Countdown to Opening Day

 

Websites 

Winner: Ghidotti Communications – Arkansas Prostate Cancer Foundation Website

 

Promotional Printed Pieces 

Winner: MHP/Team SI – Otto the Otter and The Great Arkansas Mystery Book

 

 

About Arkansas Chapter of PRSA 

Located in Little Rock, Ark., the Arkansas Chapter of the Public Relations Society of America is dedicated to developing and enriching the professional lives of public relations practitioners. The chapter seeks to build an understanding and support for public relations throughout the business community and within the academic community for future practitioners. From monthly meetings and professional development seminars to awards competitions and promotion of the profession, the chapter provides a number of opportunities to enhance professional growth and network throughout the year. Learn more at ArkPRSA.org.