August 17, 2018
Diversity & Inclusion: Driving Success Culture
Senior Director of Multicultural Initiatives, ESPN
August is PRSA Diversity & Inclusion Month. At this month’s chapter meeting, D&I consultant Hugo Balta will discuss why diversity and inclusion is not just the morally right thing to do, but the right business thing to do. On the eve of the 2020 U.S. Census, it is imperative that practitioners be culturally fluent in multicultural America.
Guests will learn about reframing diversity and inclusion as an opportunity to be realized and not a problem to be solved in the workplace, how inherent and acquired diversity is inclusive of the entire workforce and how bad optics can quickly turn into malpractice in the marketplace.
We thank Culturally Connected Communications for being the speaker sponsor for our August meeting.
About Hugo Balta
As the senior director of multicultural initiatives at ESPN, Hugo Balta’s work focuses on identifying opportunities for ESPN teams to collaborate in the development and production of content relevant to diverse audiences, with an emphasis on U.S. Hispanics in English and Spanish across all platforms and networks.
Balta is a Diversity and Inclusion media consultant who implements intersectional thinking in transforming corporate cultures to develop new processes, promoting workplace innovation in serving all audiences.
His nearly 25-year, award-winning career includes leadership positions at CBS, Telemundo and NBC networks before joining ESPN in 2011.
Balta is a member of and sits on several national and local boards of organizations that focus on the fair and accurate treatment of minority communities. They include the National Association of Hispanic Journalists (NAHJ) – an organization he served as president, was inducted to the Hall of Fame and founded the Hortencia Zavala Scholarship to benefit NAHJ students.
Balta completed his undergraduate studies at Seton Hall University and has completed prestigious executive leadership graduate programs at the University of Virginia and Columbia University. He is a best-selling author and sought-after writer and speaker, leading discussions and training on the opportunities of inclusion and diversity in the workplace and marketplace.
Balta is a resident of Central Connecticut where he lives with his wife and two children.
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