October Virtual Meeting
11:45 a.m. – 1:00 p.m.
Most businesses and organizations, whether large or small, never believe they will face a major crisis that requires a crisis communications response. But nothing can be further from the truth. A public relations crisis can happen at any time, becoming a spiraling crisis especially if a company has no plan on how to respond.
Join us this month as David E. Johnson, CEO and founder of Strategic Vision PR Group presents an analysis of how the McDonald’s corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released–with a $40 million package– for having internal relationship with a staff member. There’s more! The crisis escalated when a “whistle blower” let it be known that there were far more lustful activities going on than initially thought. David will share how crisis communications planning, company values and strategies were used to manage the crisis and avoid an all-out hot mess in public and in the media.
David E. Johnson is the CEO and founder of Strategic Vision PR Group, based in Atlanta, that specializes in public relations management and crisis communications for businesses, authors and celebrities. With over 20 years of experience, he is a PR industry leader who specializes in media relations, crisis, communications, branding and reputation management. He drives client strategy and has been integral in leading the firm forward since its founding in 2001 during the aftermath of 9/11. He has been described as a PR guru extraordinaire and the go to person for crisis communications by the news media.
Johnson is regularly sought out by the media for his intricate expertise and knowledge of the public relations industry. He has appeared on CNN, FOX News Channel, FOX Business Network, ESPN, CNBC, CBS This Morning, and the Today Show, as well as in publications such as People, USA Today, Wall Street Journal, Entertainment Weekly, PR Week, PR Daily, E-Commerce Times, Associated Press, Christian Science Monitor, Forbes, Bloomberg Businessweek, Hollywood Life, and serves as a frequent contributor for Commpro.biz, Brilliant Results Magazine, Bulldog Reporter’s Daily Dog and Alister & Paine.
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