Find the right audience. Learn their habits and preferences. Send them targeted communications through the most effective channels – email, mobile, social media, website, etc. These are the essentials of digital age communication (especially during a pandemic) – and some of the most heavily regulated activities under the ever-growing ranks of data privacy laws.
Kick off the New Year with Roby Brock’s annual business and politics forecast. As the CEO of Talk Business & Politics, Brock will give his 2021 forecast for the local business and political climate, discussing the effects of COVID-19, the upcoming legislative session and how national politics could potentially impact Arkansans at the state level.
Successful companies, brands and leaders will be the ones that quickly shift their focus to the future of communications. This future will be defined by being digital, mobile, measurable and engaging – both in reaching stakeholders and in delivering compelling content.
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