Search engine optimization (SEO) is more important than ever! It’s still one of the most potent digital marketing and communication strategies that drive long-term results. John Morgan, director of analytics at MHP/Teams SI, will discuss the world of SEO, covering best practices, ranking factors and the upcoming algorithm changes that communicators need to know.
Why is a podcast about public relations gaining traction and audience? In his presentation, Peter Woolfolk will discuss the podcast, how the PR topics and guests are selected and the growing audience for PR best practices and real experiences in addressing public relations issues in a rapidly changing environment.
Join us for our virtual monthly program to hear from Arkansas Business Editor Gwen Moritz and KARK & KLRT News Director Ernie Paulson as they discuss their current practices for reporting the news, share thoughts on the adapted practices that will become mainstays in reporting going forward, talk about photo copyrights and how PR practitioners can work more effectively with media.
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