While the media environment continues to evolve, MediaSource Founder and President, Lisa Arledge Powell, has gathered the latest information directly from reporters and editors via the company’s National Journalist Survey about what they need and how communicators can best assist them in the wake of this pandemic.

Search engine optimization (SEO) is more important than ever! It’s still one of the most potent digital marketing and communication strategies that drive long-term results. John Morgan, director of analytics at MHP/Teams SI, will discuss the world of SEO, covering best practices, ranking factors and the upcoming algorithm changes that communicators need to know.

Why is a podcast about public relations gaining traction and audience? In his presentation, Peter Woolfolk will discuss the podcast, how the PR topics and guests are selected and the growing audience for PR best practices and real experiences in addressing public relations issues in a rapidly changing environment.

Join us for our virtual monthly program to hear from Arkansas Business Editor Gwen Moritz and KARK & KLRT News Director Ernie Paulson as they discuss their current practices for reporting the news, share thoughts on the adapted practices that will become mainstays in reporting going forward, talk about photo copyrights and how PR practitioners can work more effectively with media. 

Find the right audience. Learn their habits and preferences. Send them targeted communications through the most effective channels – email, mobile, social media, website, etc. These are the essentials of digital age communication (especially during a pandemic) – and some of the most heavily regulated activities under the ever-growing ranks of data privacy laws.

Kick off the New Year with Roby Brock’s annual business and politics forecast. As the CEO of Talk Business & Politics, Brock will give his 2021 forecast for the local business and political climate, discussing the effects of COVID-19, the upcoming legislative session and how national politics could potentially impact Arkansans at the state level.

Successful companies, brands and leaders will be the ones that quickly shift their focus to the future of communications. This future will be defined by being digital, mobile, measurable and engaging – both in reaching stakeholders and in delivering compelling content.

Stakeholder research is still important, especially as our organizations’ landscapes are in pandemic flux, but how do we conduct it when people can’t convene in traditional research settings? Stacey Jones will address these issues and discuss solutions as we settle in for the long-haul of social distancing.

With a combination of thought provoking prepared content, group discussion and interactivity, entrepreneur, TEDx speaker and public servant Denise W. Barreto will ignite Arkansas PR leaders to action wherever they are on their own inclusive leadership journey.

Whistleblowers often face retaliation and humiliation when speaking up about a truth that may not be favorable to leaders and organizations. In this inspiring presentation, you’ll hear Paula’s personal story of “Taking a Stand for Ethics” and how PRSA’s values and ethics played a role in her outcome.

Through the end of 2020, Arkansas PRSA is offering its virtual meetings to the larger communications community. Both PRSA Members and guests are invited to our monthly series of virtual meetings to hear from nationally-known expert communicators, city and state spokespeople, members of the media and more.

 April 2019 Chapter Meeting April 19, 2019 11:45 a.m. – 1 p.m. REGISTER How to Turn Potential into Performance: Setting goals for yourself is a way to fuel your ambition. Yet often times we have the best intentions when setting a goal but still don’t achieve the...

 2019 Diamond AwardFebruary 15, 201911:30 a.m. – 1 p.m. REGISTER 2019 Recipient - Craig O'neill Arkansas PRSA will award Craig O'neill the Diamond Award for significant contributions resulting in the enhancement of the image of Arkansas, and who has performed...

Kick off the New Year with PRSA! Join us Jan. 18 for officer installations and Roby Brock’s annual business and politics forecast.

Celebrate the season and enjoy casual networking and libations with your fellow PRSA Arkansas chapter members at our annual holiday party on Friday, December 21 at 11:45 a.m.

To spread some holiday cheer, our chapter is accepting donations for Children’s Advocacy Alliance, an independent nonprofit serving abused and neglected children in north-central Arkansas. Please bring a new toy, book, blanket, or other accessory (such as a hat or necklace) for CAA’s “Wall of Hope” service project.

As one of the most experienced utility public relations information officers in the country, Sandy Alstadt has led communications teams who have dealt with the devastating aftermath of numerous national disasters. Alstadt will share her top lessons learned over the past 20-plus years and discuss how dealing with crisis events has changed.

August is PRSA Diversity & Inclusion Month. At this month’s chapter meeting, D&I consultant Hugo Balta will discuss why diversity and inclusion is not just the morally right thing to do, but the right business thing to do. On the eve of the 2020 U.S. Census, it is imperative that practitioners be culturally fluent in multicultural America.

 #Ad: What Regulators are Saying About Influencers and Sponsorships Amanda Wilson Denton Technology and Intellectual Property Attorney, PPGMR Law REGISTER The Federal Trade Commission had a busy year in 2017. It sent more than 90 letters warning influencers and...