#Ad: What Regulators are Saying About Influencers and Sponsorships

Amanda Wilson Denton
Technology and Intellectual Property Attorney, PPGMR Law

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The Federal Trade Commission had a busy year in 2017. It sent more than 90 letters warning influencers and companies that influencers must disclose their relationships to brands when promoting or endorsing products through social media. The enforcement body’s guidance, that any “material connection” between an endorser and an advertiser must be disclosed clearly and conspicuously, had been received with skepticism (if received at all) in the broader public relations community. Will 2018 bring harsher actions? If so, are those actions called for?

Amanda Denton, a technology and intellectual property attorney with PPGMR Law, will shed light on the cases for and against explicit sponsorship disclosures in social media. Drawing from the history of U.S. regulation against deceptive advertising, she’ll discuss how the rise of influencer campaigns is forcing PR professionals to confront restrictions once limited to the marketing world.

Amanda will consider other newly regulated fields in which leaders in corporate social responsibility have emerged (such as nutrition and privacy rights) and discuss whether a similar opportunity exists in the influencer space. Is consumer sophistication strong enough that deception is no longer a factor, eliminating the need for sponsorship disclosures? Amanda asks brands to consider how transparency fits into their corporate partnership decisions, for better or worse.

About Amanda Denton

As an intellectual property and technology lawyer with PPGMR Law, Amanda Denton assists traditional and digital artists, filmmakers, open-source and licensed software developers, technology manufacturers, e-commerce innovators and online curators with a wide variety of matters, including copyright and trademark registration, intellectual property licensing and acquisition, confidential product development, online privacy, cybersecurity, compliant advertising and marketing, domain name disputes, and local and international enforcement.

Prior to joining PPGMR Law in Little Rock, Denton served as an attorney with the entertainment law firm Mitchell, Silberberg & Knupp in Washington D.C. and as Counsel for Policy and International Affairs at the U.S. Copyright Office, where she worked closely with other divisions of the Library of Congress, including the American Folklife Center. She earned her undergraduate degree in History from the College of William and Mary in Virginia, her J.D. from Fordham University School of Law in New York, and an LL.M. in international economics from the Sorbonne Law School in Paris, France.

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Connect with  Us

info@arkprsa.org

P.O. Box 7532
Little Rock, AR 72217

Accreditation

Accredited in Public Relations (APR)

Visit our Accreditation page to learn more.

 

Become A Member

Become a Member Join Today. For more information on membership contact membership@arkprsa.org.

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