MediaSource Founder and President Lisa Arledge Powell
July Virtual Meeting
11:45 a.m. – 1:00 p.m.
Navigating the News Media Post-COVID 19
Now that we are turning the corner on the coronavirus pandemic, what will the new media “normal” be? This session will share the latest information directly from journalists about what they need, and how communicators can best assist them in the aftermath of the global health crisis.
While the media environment continues to evolve, MediaSource Founder and President, Lisa Arledge Powell, has gathered the latest information directly from reporters and editors via the company’s National Journalist Survey about what they need and how communicators can best assist them in the wake of this pandemic.
Lisa Arledge Powell is the president of MediaSource, an award-winning communications agency that specializes in securing national media exposure for major brands via their “storytelling with purpose” approach. She began her communications career as a television news reporter/anchor and now applies that experience to storytelling for brands.
Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. She can be seen on the speaking roster at industry events for organizations such as the Public Relations Society of America, Ragan, PR News, Content Marketing Institute and Mayo Clinic. Lisa has been an external communications faculty member for SHSMD and is a regular contributor to PRSA’s blog, PRSay. Connect with Lisa on Twitter: @LisaArledge
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