July Virtual Meeting
Friday, July 26, 2020
Join us to hear from Michelle Marasch Ouellette on managing social media during a pandemic.
Michelle Ouellette’s work is focused on crisis communication, with an emphasis on social media in emergencies. The assistant professor of public relations at the State University of New York at Plattsburgh is the founder of the North Country Virtual Operations Support Team, designed to provide social media support to local nonprofits and government agencies during crises and has worked with a variety of other digital support during crises.
Previously she served as the director for public relations at SUNY Plattsburgh and at the second-largest private employer in Essex County, New York. As the public information officer for both the college and what was at the time called Essex County ARC, she took the communications lead on a number of crises including student deaths, fires, protests, disease outbreaks, union battles and the suicide of a CEO. Her recent articles include “Higher Ed, Social Media and an Era of Emergencies: Tools for Managing Communication Minefields” in the Journal of Education Advancement and Marketing and “Helping Leaders Avoid Crisis with Empathy, Gratitude and Generosity” in PRSA’s The Strategist.
PRSA Members are invited to an exclusive series of virtual meetings held with local media, communication staff for local government and more, sharing expertise and insights on the pandemic response. Join as a member today for your all-access pass to learn best practices for communicating in the time of COVID, or contact us for access to meeting recordings.
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