Meeting/Event Information

November Chapter Meeting

November 17, 2017
11:45 AM to 1:00 PM
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The Little Rock Club; Regions Bank, 30th Floor
400 W. Capitol, Suite 1601
Little Rock, AR 72201

Influencer Marketing 

Join us for the November meeting featuring special guest speaker, Kristina Libby, who will discuss influencer marketing and how professional communicators can turn CEOs and C-Suite leadership into industry influencers.

Friday, November 17
11:45 a.m. - 1 p.m.
The Little Rock Club

Please note that we'll have several students in attendance for our PRSSA fall workshop. Advance registration ensures we have an accurate headcount.

Register for this Arkansas PRSA meeting

Over the past few years, a lot of effort, time and energy has been spent working with consumer influencers. Yet, our own best (and most cost-effective) influencers sit in the halls of our very offices. Kristina Libby will explore how you train and prepare your leadership team to be more effective online and offline influencers for your brand and how to best allocate resources to boost their impact.

Kristina Libby
Kristina Libby

About Kristina
Kristina Libby is a professor at the University of Florida and co-founder of SoCu – an agency, laboratory and research firm. At the UF, Libby leads an intensive four-semester social media practicum for all Masters Students in the School of Journalism. Previously, Libby led consumer PR at Microsoft and prior to that ran a social media agency in NYC where she worked with clients like National Geographic, Phillips and more.

She has been published in Entrepreneur Magazine, PR News and others and has appeared in publications as diverse as Cosmopolitan, the LA Times, Entrepreneur,  More, Family Circle and many more. In 2016, Libby published her first book "You Don't Need Social Media, Unless You Are Doing It Right."

She serves on the board of Dallas Startup Week, the board of MTRNL and is active in a variety of programs that promote diverse and engaged workplaces.


$0.00 Arkansas PRSA Members

$25.00 Non-members

$15.00 Student Ticket (must present current student ID at check-in)