Through the end of 2020, Arkansas PRSA is offering its virtual meetings to the larger communications community. Both PRSA Members and guests are invited to our monthly series of virtual meetings to hear from nationally-known expert communicators, city and state spokespeople, members of the media and more.
Network virtually while keeping up-to-date on the latest in public relations strategy and tactics in our quickly changing communications landscape.
Friday, November 20, 2020
12:00 p.m. – 1:00 p.m.
“Public Relations Research in the Age of COVID 19”
Stacey M. Jones, M.S., M.F.A., A.P.R.
Stakeholder research is still important, especially as our organizations’ landscapes are in pandemic flux, but how do we conduct it when people can’t convene in traditional research settings? Stacey Jones will address these issues and discuss solutions as we settle in for the long-haul of social distancing.
Stacey M. Jones, M.S., M.F.A., A.P.R., has experience in primary organizational and consumer research. She has worked in communications nearly 30 years, starting with a Knight-Ridder daily newspaper in the early 1990s, and going on to work for an international investment bank, various nonprofits, a marketing agency, a global marketing services company and secondary and higher education organizations—both as an instructor and as a public relations professional. Since 2005, she’s worked with integrated marketing research, directing Little Rock agency Mangan Holcomb Partners’ research division, and leading her own independent research consultancy, Ariel Strategic Communications, where she has worked with Arkansas agencies and organizations, as well as for national clients.
Stacey has her bachelor’s degree in education and English literature from Northern State University in Aberdeen, S.D., her master’s of science in communications management from Syracuse University and her master’s of fine arts in creative writing from the University of Central Arkansas. She has lived and worked in South Dakota, Minnesota and the Czech Republic before locating in Conway, Ark. She has served as president of the Arkansas Chapter of the Public Relations Society of America and has been board member of several Central Arkansas nonprofit organizations. Her novel Mr. Catherine was released by Creators Publishing in June 2019 and was a finalist for the Eric Hoffer First Horizons Debut Novel Award. She teaches introduction to poetry, creative writing and college writing as an adjunct at the University of Central Arkansas.
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