Following a year of activism for racial equity and social justice, there is a growing conversation in the business community on the important role companies have in diversity, equity and inclusion. Over the last few years, we’ve seen a slew of public relations disasters from leading corporate brands because diversity was not at the table when decisions were made. While leaning into issues is hard and uncomfortable, leaning in comes with ample opportunities for internal and external communication blunders. Amber Booth-McCoy will discuss how communicators can lead their organizations with genuine, authentic and inclusive communications strategies.

Search engine optimization (SEO) is more important than ever! It’s still one of the most potent digital marketing and communication strategies that drive long-term results. John Morgan, director of analytics at MHP/Teams SI, will discuss the world of SEO, covering best practices, ranking factors and the upcoming algorithm changes that communicators need to know.