The Arkansas Chapter of the Public Relations Society of America recognizes exceptional public relations programs and skills of the state’s practitioners, companies and organizations by presenting the annual ARcom awards. In 2017, we teamed up with the Arkansas chapter of the International Association of Business Communicators and AdClub to host a joint awards presentation ceremony. The 2020 ARCom Awards were held virtually on September 24, 2020.

The Arkansas Chapter of the Public Relations Society of America (PRSA) announced 38 PRISM awards at its virtual 2020 ARCom Arkansas Marketing and Communications Event, recognizing exceptional public relations programs and skills of the state’s practitioners, companies and organizations. 

“In a year marked by challenges, it’s clear to see that communicators across Arkansas lead the charge to plan and implement effective and creative communications,” said Jason Brown, Arkansas PRSA president. “This year has been an opportunity for communicators to demonstrate value to organizations across a myriad of industries, leading to a robust and impactful set of work, which we celebrated Thursday evening.”

Two additional recognitions were made at last night’s event. The chapter awarded The Sells Agency the 2020 Bob Sells Best of Show Award for its “Our Texarkana Homegrown Video Series” campaign. This award is given to the multi-element campaign that received the highest score from the judges. 

The chapter also honored Denver Peacock, JD, APR, ABC, with the 2020 Crystal Award, which is an internal award presented to a chapter member who, in the opinion of the Past Presidents’ Council, has made significant and continuous contributions to the public relations profession over a period of years and/or career. Denver brings nearly 25 years of experience to The Peacock Group, the public affairs and public relations firm he founded in 2014. He is an accredited member of PRSA and the International Association of Business Communicators and currently serves as Arkansas PRSA’s assembly delegate and APR chair.

More than 100 entries were received for the ARCom event this year, in 47 categories, including subcategories, ranging from Community Relations and Public Affairs to Multi-Media and Websites. Public relations professionals from the Public Relations Association of Philadelphia judged the entries. Sponsors for the event include the Arkansas PRSA Past President’s Council, Arkansas Baptist Children’s Homes and The Sells Agency. The event was co-hosted by the Arkansas chapter of the International Association of Business Communicators and emceed by Ansley Watson, reporter at KATV TV. 

The winners are as follows:

Community Relations – Business
Winner: Ghidotti Communications – Mitchell Williams Take Time to Give
Finalist: MHP/Team SI – 2019 Arkansas Urology Kick Off to Men’s Health
Community Relations – Nonprofit
Winner: Sells Agency – Arkansas Better Dads Governor’s Summit on Fatherhood
Finalist: MHP/Team SI – Fully Optimized COVID-19 Resource Center 
Content Marketing – Associations/Nonprofit/Government
Winner: Ghidotti Communications – Thanks A Billion Project
Finalist: Arkansas PBS – Arkansas AMI Campaign
Content Marketing – Business
Winner: Ghidotti Communications – Ghidotti Legal Marketing Campaign 
Finalist: Ghidotti Communications – Mitchell Williams Law
Crisis Communications
Winner: Ghidotti Communications – McDonald’s COVID-19 Response
Finalists: MHP/Team SI – COVID-19 Crisis Comms for Arkansas Long-Term Care Facilities
Media Relations
Winner: Ghidotti Communications – McDonald’s Archway to Opportunity Program
Finalist: Garver USA – Garver Centennial Chain Reaction Challenge Campaign
Institutional Programs – Business 
Winner: MHP/Team SI for its National Disaster Preparedness Month
Finalist: The Bridgeway – Arkansans at Risk
Institutional Programs – Nonprofit
Winner: MHP/Team SI – Don’t Run Call 911 Opioid Education Campaign
Internal Communications
Winner: Garver USA – Garver Centennial Summit
Finalist: MHP/Team SI – Retrenchment to Transformation: UA Little Rock 
Marketing Communications – Nonprofit
Winner: Ghidotti Communications – Hot Springs Village Discovery Packages
Finalist: MHP/Team SI for its Fully Optimized COVID-19 Resource Guide
Multicultural PR Category
Winner: MHP/Team SI for its Arkansas Urology Kickoff to Men’s Health
Public Affairs
Winner: SixtyOne Celsius – Home Run for Hot Springs: 2019 Special Election Campaign
PR on a Shoestring Budget – Business 
MHP/Team SI – Greenway Fundraiser with Jason Aldean
PR on a Shoestring Budget – Nonprofit
Winner: Ghidotti Communications – Catholic High School for Boys 2019-2020 School Year
Finalist: MHP/Team SI – Natural State Tree Climbing Championship
Public Service
Winner: Ghidotti Communications – Thanks A Billion Project
Finalist: MHP/Team SI – You “Otto” Not Litter Campaign
Reputation/Brand Management – Nonprofit 
Winner: MHP/Team SI – Governor’s Council on Developmental Disabilities Reintroducing the Council
Finalist: Arkansas PBS – Brand Refresh Campaign
Reputation/Brand Management – Business
Winner: Ghidotti Communications – Mitchell Williams Law 65th Anniversary
Special Events Less Than 7 Days – Business
Winner: Ghidotti Communications – CHI St. Vincent Arkansas Neuroscience Institute Grand Opening
Finalist: Ghidotti Communications – Mitchell Williams Law Take Time To Give Volunteer Week
Special Events More Than 7 Days – Business
Winner: Garver USA – Garner Centennial: A Chain Reaction a Century in the Making
Finalist: Ghidotti Communications – Mitchell Williams Law Corporate Art Collection
Special Events Less Than 7 Days – Nonprofit
Winner: MHP/Team SI – Le Bonheur Pumpkin Run
Finalist: MHP/Team SI – AEDC Paris Air Show
Special Events More Than 7 Days – Nonprofit
Winner: Arkansas Baptist Children’s Homes & Family Ministries – ‘Build, Strengthen, Restore’ for 125 Years 
Finalist: MHP/Team SI – Le Bonheur Children’s Hospital Enchanted Forest
Advertising Support – Online
Winner: MHP/Team SI – Targeting the Aerospace & Defense Industry
Finalist: Arkansas Department of Health and Cranford Co. – Arkansas Department of Health: COVID-19 Prevention Campaign
Advertising Support – Radio
Winner: MHP/Team SI – Don’t Run. Call 911. Radio
Advertising Support – TV
Winner: Arkansas Department of Health and Cranford Co. – COVID-19 Prevention Campaign
Brochures
Winner: Ghidotti Communications – Hot Springs Village Brochure with Golf Insert
Direct Mail – Nonprofit
Winner: MHP/Team SI – Arkansas Food Hall of Fame Direct Mail for the Division of Arkansas Heritage
Creative Tactics 
Winner: Arkansas Department of Health and Cranford Co. – COVID-19 Prevention Campaign
Finalist: MHP/Team SI – UA Little Rock Nursing Program Celebrates 50 Years
Feature/News Writing
Winner: Ghidotti Communications – Ghidotti Blog
Multimedia – Less Than One Minute
Winner: Ghidotti Communications – Hot Springs Village Golf Video
Multimedia – More Than One Minute
Winner: Sells Agency – Our Texarkana Homegrown Video Series
Finalist: Ghidotti Communications – McDonald’s Archways to Opportunities Video
Electronic Periodicals
Winner: Ghidotti Communications – Thanks A Billion Project
Finalist: MHP/Team SI – E-Keepsake E-Newsletter
Podcast/Vodcast
Winner: Ghidotti Communications – The Ghidotti Podcast
Finalist: MHP/Team SI – COVID-19 Weekly Business Update Vodcast
Promotional Printed Pieces
Winner: Arkansas Baptist Children’s Homes & Family Ministries – Thanksgiving Offering: Build, Strengthen, Restore
Finalist: Ghidotti Communications – Arkansas Symphony Orchestra Designer House Invitation
Public Service Announcement – Outdoor 
Winner: MHP/Team SI – Uplift Arkansas Billboards
Public Service Announcement – Radio 
Winner: MHP/Team SI – #STAYPRIVATE Radio PSA
Finalist: MHP/Team SI – Do Your Part. Get Involved. Radio PSA
Public Service Announcement – TV
Winner: MHP/Team SI – Do Your Part. Get Involved PSA
Social Media
Winner: Sells Agency – Our Texarkana Social Media
Finalist: Ghidotti Communications – Catholic High School Giving Tuesday
Websites
Winner: SixtyOne Celsius – HotSpringsTracker: Uniting Restaurants and Residents During Shutdown
Finalist: MHP/Team SI -Fully Optimized COVID-19 Resource Center Site

 

Connect with  Us

info@arkprsa.org

PO Box 7532 Little Rock

Accreditation

ACCREDITED IN PUBLIC RELATIONS (APR)

Become a Member Join today. For more information on membership contact membership@arkprsa.org.

Visit our Accreditation page to learn more.

Become A Member

Become a Member Join today. For more information on membership contact membership@arkprsa.org.

Send Us A Message

14 + 4 =

Connect with  Us

info@arkprsa.org

P.O. Box 7532
Little Rock, AR 72217

Accreditation

Accredited in Public Relations (APR)

Visit our Accreditation page to learn more.

 

Become A Member

Become a Member Join Today. For more information on membership contact membership@arkprsa.org.

Send Us A Message

5 + 6 =